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What is LSI? LSI (Latent Semantic Indexing) is a powerful and intelligent SEO tool that uses word association and synonyms to optimise search engine returns. LSI - The Way Forward LSI or Latent Semantic Indexing is the new kid on the SEO block. Gone are the days when SEO experts used unrelated keywords and key phrases to manipulate rankings in the SERP (Search Engine Results Page). Simply put, LSI is fast replacing the essentially crude and artificial techniques involved in using high density keywords to search engine optimise web content. Until fairly recently, the SEO process relied heavily upon the application of complicated algorithms to create optimum key word density. The risk, of course, with these earlier SEO techniques which concentrated on over-loading or 'stuffing' web content with random keywords, was that the resulting content was often cumbersome and the information was difficult to assimilate. In fact, such outmoded SEO methods often lost sight of user needs in their ruthless drive to cram web content with an artificially high number of keyword occurrences. LSI has overcome this problem by ensuring that the page content flows more naturally and logically. In other words, LSI does it differently. LSI attempts, first and foremost, to 'read' the user's mind and to anticipate the choice of words used for web searches. How Does LSI Work? LSI takes a more realistic and organic approach to search engine optimisation; with LSI the emphasis is on anticipating user mind set through the implementation of sophisticated, contextual word associations. LSI focuses on the power of word patterns to produce search results. More specifically, LSI looks at how words are actually associated on the page and at whether these words and synonyms are relevant to the context of the search. This all makes perfect sense and LSI is certainly leading the way in the competitive business of creating successful SEO copy. LSI Copy LSI written copy has been shown to improve hit rates and to deliver better search engine results. Our aim, therefore, when creating LSI search engine optimised copy is to generate results based on the use of word associations which anticipate specific user search needs. To contact Scribemus, please email: enquiries@scribemus.co.uk